Definition

PICTIVE (Plastic Interface for Collaborative Technology Initiatives through Video Exploration)

PICTIVE (Plastic Interface for Collaborative Technology Initiatives through Video Exploration) is a paper mock-up technique that allows users to participate in the development process. A PICTIVE is a representation of a graphical user interface (GUI) or a Web page on paper. A PICTIVE prototype gives a user a sense of what a system or a piece of software will look like and how it will behave once it is finished. PICTIVE enables a non-technical person to contribute ideas to the development process.

A PICTIVE is usually made from simple office supplies like pens, paper, Post-It stickers, and paper clips. The developer uses those supplies to represent elements of the project, including drop-down boxes, menu bars, and special icons. During a design session, users manipulate the mock-up so it becomes easier for them to use. The development team takes notes and incorporates user ideas into its work. The development team also uses a video camera to record the physical changes a user might make to the PICTIVE. The team then reviews the ideas generated and incorporates them into the project. The ultimate goal of a PICTIVE is to simplify the design process enough that non-technical users are empowered to participate in it.

Developers at Bell Communications Research (Bellcore) are credited with creating PICTIVE in the early 1990s.

This was last updated in August 2005
Posted by: Margaret Rouse

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